Positive image? *GASP* WOW! More validation from the outside world… very kewl!
Mary Kay, GM in the pink with Cadillacs
Dallas Morning News
Aug. 6, 2006 12:00 AM
DALLAS – Bruce Springsteen immortalized the pop power of pink Cadillacs.
But the luminous cars are also at the center of one of the oldest, most unusual business relationships in the auto industry – the one between Addison, Texas-based Mary Kay Inc. and General Motors Corp.
Last week, Mary Kay concluded its annual sales seminars in Dallas with the ritual rewarding of hundreds of big pink Cadillacs to the cosmetic company’s top salespeople. At a time when many companies are downsizing, cost-cutting, laying off and buying out, Mary Kay’s “trophies on wheels” continue to grow as part of one of the biggest corporate award programs in the United States.
“The cars are (more…)